Deal Sheet: 2026 Sportage EX

Jim Shorkey Kia of Gainesville · Gainesville, GA · VIN: 5XYK3CDFXTG420119

Negotiation Guide

Opening Offer

$33,569

Fair Price

$35,069

Walk Away Above

$35,522

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$32,378

Est. Invoice$33,457

Holdback (est.)$1,079

MSRP (Sticker)$35,975

Asking Price$35,483

Markup-$492

Est. Dealer Margin on This Car$3,106

Percentile80% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$672

Avg Markup (Sportage)-$501

% Below MSRP100%

Avg Days to Sell51 days

Avg Sold Markup-$636

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