Deal Sheet: 2026 Sportage EX

Jim Shorkey Kia of Gainesville · Gainesville, GA · VIN: 5XYK3CDFXTG419648

Negotiation Guide

Opening Offer

$33,197

Fair Price

$34,697

Walk Away Above

$35,148

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$32,040

Est. Invoice$33,108

Holdback (est.)$1,068

MSRP (Sticker)$35,600

Asking Price$35,168

Markup-$432

Est. Dealer Margin on This Car$3,128

Percentile86% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory223 vehicles

Avg Markup (All Models)-$672

Avg Markup (Sportage)-$501

% Below MSRP100%

Avg Days to Sell51 days

Avg Sold Markup-$636

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