Negotiation Guide
Opening Offer
$33,782
Fair Price
$35,282
Walk Away Above
$35,603
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$32,333
Est. Invoice$33,410
Holdback (est.)$1,078
MSRP (Sticker)$35,925
Asking Price$35,310
Markup-$615
Est. Dealer Margin on This Car$2,978
Percentile46% of inventory is priced lower
Days on Lot23 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory157 vehicles
Avg Markup (All Models)-$621
Avg Markup (Sportage)-$548
% Below MSRP100%
Avg Days to Sell49 days
Avg Sold Markup-$602
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