Negotiation Guide
Opening Offer
$32,517
Fair Price
$34,017
Walk Away Above
$34,338
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,194
Est. Invoice$32,234
Holdback (est.)$1,040
MSRP (Sticker)$34,660
Asking Price$34,093
Markup-$567
Est. Dealer Margin on This Car$2,899
Percentile57% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory144 vehicles
Avg Markup (All Models)-$875
Avg Markup (Sportage)-$660
% Below MSRP100%
Avg Days to Sell46 days
Avg Sold Markup-$915
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