Negotiation Guide
Opening Offer
$32,812
Fair Price
$34,312
Walk Away Above
$34,633
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,460
Est. Invoice$32,508
Holdback (est.)$1,049
MSRP (Sticker)$34,955
Asking Price$34,340
Markup-$615
Est. Dealer Margin on This Car$2,881
Percentile46% of inventory is priced lower
Days on Lot73 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$792
Avg Markup (Sportage)-$585
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$782
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