Negotiation Guide
Opening Offer
$31,942
Fair Price
$33,442
Walk Away Above
$33,763
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$30,677
Est. Invoice$31,699
Holdback (est.)$1,023
MSRP (Sticker)$34,085
Asking Price$33,562
Markup-$523
Est. Dealer Margin on This Car$2,886
Percentile73% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory161 vehicles
Avg Markup (All Models)-$620
Avg Markup (Sportage)-$603
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$672
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