Negotiation Guide
Opening Offer
$32,962
Fair Price
$34,462
Walk Away Above
$34,783
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,595
Est. Invoice$32,648
Holdback (est.)$1,053
MSRP (Sticker)$35,105
Asking Price$34,538
Markup-$567
Est. Dealer Margin on This Car$2,944
Percentile57% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$872
Avg Markup (Sportage)-$741
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$807
Cheaper Sportage EX Inventory
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-$1,231$35,32889d
Smart Kia of DavenportDavenport, IA
-$1,223$35,29126d