Negotiation Guide
Opening Offer
$32,437
Fair Price
$33,937
Walk Away Above
$34,258
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,122
Est. Invoice$32,159
Holdback (est.)$1,037
MSRP (Sticker)$34,580
Asking Price$34,026
Markup-$554
Est. Dealer Margin on This Car$2,904
Percentile62% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory393 vehicles
Avg Markup (All Models)-$774
Avg Markup (Sportage)-$648
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$827
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