Negotiation Guide
Opening Offer
$33,437
Fair Price
$34,937
Walk Away Above
$35,258
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$32,022
Est. Invoice$33,089
Holdback (est.)$1,067
MSRP (Sticker)$35,580
Asking Price$34,986
Markup-$594
Est. Dealer Margin on This Car$2,964
Percentile49% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory237 vehicles
Avg Markup (All Models)-$755
Avg Markup (Sportage)-$634
% Below MSRP100%
Avg Days to Sell45 days
Avg Sold Markup-$735
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