Negotiation Guide
Opening Offer
$32,672
Fair Price
$34,172
Walk Away Above
$34,493
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,334
Est. Invoice$32,378
Holdback (est.)$1,044
MSRP (Sticker)$34,815
Asking Price$34,176
Markup-$639
Est. Dealer Margin on This Car$2,843
Percentile43% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$819
Avg Markup (Sportage)-$789
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$901
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