Negotiation Guide
Opening Offer
$32,942
Fair Price
$34,442
Walk Away Above
$34,763
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,577
Est. Invoice$32,629
Holdback (est.)$1,053
MSRP (Sticker)$35,085
Asking Price$34,604
Markup-$481
Est. Dealer Margin on This Car$3,028
Percentile81% of inventory is priced lower
Days on Lot25 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$607
Avg Markup (Sportage)-$532
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$628
Cheaper Sportage EX Inventory
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-$1,231$35,32890d
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-$1,223$35,29127d