Deal Sheet: 2026 Sportage EX

Friendship Kia of Beckley · Mount Hope, WV · VIN: 5XYK3CDF4TG437479

Negotiation Guide

Opening Offer

$31,693

Fair Price

$33,193

Walk Away Above

$33,639

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,677

Est. Invoice$31,699

Holdback (est.)$1,023

MSRP (Sticker)$34,085

Asking Price$33,245

Markup-$840

Est. Dealer Margin on This Car$2,569

Percentile33% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory135 vehicles

Avg Markup (All Models)-$1,079

Avg Markup (Sportage)-$1,015

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,096

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