Negotiation Guide
Opening Offer
$33,092
Fair Price
$34,592
Walk Away Above
$34,913
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,712
Est. Invoice$32,769
Holdback (est.)$1,057
MSRP (Sticker)$35,235
Asking Price$34,648
Markup-$587
Est. Dealer Margin on This Car$2,937
Percentile51% of inventory is priced lower
Days on Lot41 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$705
Avg Markup (Sportage)-$593
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$744
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