Negotiation Guide
Opening Offer
$33,097
Fair Price
$34,597
Walk Away Above
$34,918
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,716
Est. Invoice$32,773
Holdback (est.)$1,057
MSRP (Sticker)$35,240
Asking Price$34,652
Markup-$588
Est. Dealer Margin on This Car$2,936
Percentile50% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory153 vehicles
Avg Markup (All Models)-$744
Avg Markup (Sportage)-$621
% Below MSRP100%
Avg Days to Sell47 days
Avg Sold Markup-$745
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