Negotiation Guide
Opening Offer
$33,072
Fair Price
$34,572
Walk Away Above
$34,893
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$31,694
Est. Invoice$32,750
Holdback (est.)$1,056
MSRP (Sticker)$35,215
Asking Price$34,631
Markup-$584
Est. Dealer Margin on This Car$2,938
Percentile51% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$806
Avg Markup (Sportage)-$812
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$799
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