Deal Sheet: 2026 Sportage EX

Raceway Kia of Freehold · Freehold, NJ · VIN: 5XYK3CDF2TG394373

Negotiation Guide

Opening Offer

$32,782

Fair Price

$34,282

Walk Away Above

$34,728

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$31,658

Est. Invoice$32,713

Holdback (est.)$1,055

MSRP (Sticker)$35,175

Asking Price$34,404

Markup-$771

Est. Dealer Margin on This Car$2,747

Percentile39% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)-$802

Avg Markup (Sportage)-$606

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$789

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