Deal Sheet: 2026 Sportage EX

Diehl Kia of Massillon · Massillon, OH · VIN: 5XYK3CDF0TG412742

Negotiation Guide

Opening Offer

$33,048

Fair Price

$34,548

Walk Away Above

$34,999

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$31,905

Est. Invoice$32,969

Holdback (est.)$1,064

MSRP (Sticker)$35,450

Asking Price$34,683

Markup-$767

Est. Dealer Margin on This Car$2,778

Percentile39% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sportage)-$598

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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