Deal Sheet: 2026 Sportage EX

Bert Ogden Harlingen Kia · Harlingen, TX · VIN: 5XYK33DFXTG428737

Negotiation Guide

Opening Offer

$30,905

Fair Price

$32,405

Walk Away Above

$32,845

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$29,957

Est. Invoice$30,955

Holdback (est.)$999

MSRP (Sticker)$33,285

Asking Price$32,440

Markup-$845

Est. Dealer Margin on This Car$2,484

Percentile31% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$1,078

Avg Markup (Sportage)-$1,053

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,046

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