Negotiation Guide
Opening Offer
$30,492
Fair Price
$31,992
Walk Away Above
$32,313
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$29,372
Est. Invoice$30,351
Holdback (est.)$979
MSRP (Sticker)$32,635
Asking Price$32,084
Markup-$551
Est. Dealer Margin on This Car$2,713
Percentile63% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory201 vehicles
Avg Markup (All Models)-$806
Avg Markup (Sportage)-$812
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$799
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