Negotiation Guide
Opening Offer
$30,162
Fair Price
$31,662
Walk Away Above
$31,983
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$29,075
Est. Invoice$30,044
Holdback (est.)$969
MSRP (Sticker)$32,305
Asking Price$31,956
Markup-$349
Est. Dealer Margin on This Car$2,882
Percentile98% of inventory is priced lower
Days on Lot37 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory359 vehicles
Avg Markup (All Models)-$595
Avg Markup (Sportage)-$549
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$662
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