Deal Sheet: 2026 Sportage EX

Willowbrook Kia · Willowbrook, IL · VIN: 5XYK33DF8TG451014

Negotiation Guide

Opening Offer

$29,744

Fair Price

$31,244

Walk Away Above

$31,665

• Recent buyers paid ~$643 below MSRP
• Sitting 84 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$28,877

Est. Invoice$29,839

Holdback (est.)$963

MSRP (Sticker)$32,085

Asking Price$31,622

Markup-$463

Est. Dealer Margin on This Car$2,746

Percentile83% of inventory is priced lower

Days on Lot84 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory268 vehicles

Avg Markup (All Models)-$780

Avg Markup (Sportage)-$642

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$767

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