Deal Sheet: 2026 Sportage EX

Kia of Rainbow City · Rainbow City, AL · VIN: 5XYK33DF8TG439848

Negotiation Guide

Opening Offer

$29,707

Fair Price

$31,207

Walk Away Above

$31,646

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$28,877

Est. Invoice$29,839

Holdback (est.)$963

MSRP (Sticker)$32,085

Asking Price$31,324

Markup-$761

Est. Dealer Margin on This Car$2,448

Percentile40% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$1,052

Avg Markup (Sportage)-$997

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,020

Cheaper Sportage EX Inventory

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-$1,231$35,32890d

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-$1,223$35,29127d