Deal Sheet: 2026 Sportage EX

Kia of Chattanooga · Chattanooga, TN · VIN: 5XYK33DF8TG421995

Negotiation Guide

Opening Offer

$31,152

Fair Price

$32,652

Walk Away Above

$33,096

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,186

Est. Invoice$31,192

Holdback (est.)$1,006

MSRP (Sticker)$33,540

Asking Price$32,652

Markup-$888

Est. Dealer Margin on This Car$2,466

Percentile19% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$925

Avg Markup (Sportage)-$850

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,078

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