Negotiation Guide
Opening Offer
$31,787
Fair Price
$33,287
Walk Away Above
$33,734
- • Recent buyers paid ~$643 below MSRP
- • Sitting 90 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$30,762
Est. Invoice$31,787
Holdback (est.)$1,025
MSRP (Sticker)$34,180
Asking Price$33,473
Markup-$707
Est. Dealer Margin on This Car$2,711
Percentile40% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory354 vehicles
Avg Markup (All Models)-$556
Avg Markup (Sportage)-$531
% Below MSRP100%
Avg Days to Sell39 days
Avg Sold Markup-$569
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