Deal Sheet: 2026 Sportage EX

Serra Kia of Jackson · Jackson, TN · VIN: 5XYK33DF6TG439105

Negotiation Guide

Opening Offer

$31,397

Fair Price

$32,897

Walk Away Above

$33,338

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,402

Est. Invoice$31,415

Holdback (est.)$1,013

MSRP (Sticker)$33,780

Asking Price$32,899

Markup-$881

Est. Dealer Margin on This Car$2,497

Percentile21% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,174

Avg Markup (Sportage)-$1,078

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,164

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