Deal Sheet: 2026 Sportage EX

Ed Morse Kia Rolla · Rolla, MO · VIN: 5XYK33DF6TG436401

Negotiation Guide

Opening Offer

$30,700

Fair Price

$32,200

Walk Away Above

$32,643

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$29,777

Est. Invoice$30,769

Holdback (est.)$993

MSRP (Sticker)$33,085

Asking Price$32,274

Markup-$811

Est. Dealer Margin on This Car$2,498

Percentile37% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory201 vehicles

Avg Markup (All Models)-$1,107

Avg Markup (Sportage)-$918

% Below MSRP100%

Avg Days to Sell49 days

Avg Sold Markup-$1,182

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