Deal Sheet: 2026 Sportage EX

Bob Bell Kia of Essex · Baltimore, MD · VIN: 5XYK33DF6TG435782

Negotiation Guide

Opening Offer

$29,853

Fair Price

$31,353

Walk Away Above

$31,789

• Recent buyers paid ~$643 below MSRP
• Sitting 89 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$29,003

Est. Invoice$29,969

Holdback (est.)$967

MSRP (Sticker)$32,225

Asking Price$31,441

Markup-$784

Est. Dealer Margin on This Car$2,439

Percentile39% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory371 vehicles

Avg Markup (All Models)-$631

Avg Markup (Sportage)-$579

% Below MSRP42%

Avg Days to Sell60 days

Avg Sold Markup-$564

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