Negotiation Guide
Opening Offer
$32,034
Fair Price
$33,534
Walk Away Above
$33,982
- • Recent buyers paid ~$643 below MSRP
- • Sitting 90 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$30,986
Est. Invoice$32,019
Holdback (est.)$1,033
MSRP (Sticker)$34,429
Asking Price$33,616
Markup-$813
Est. Dealer Margin on This Car$2,630
Percentile36% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory516 vehicles
Avg Markup (All Models)-$598
Avg Markup (Sportage)-$596
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup-$626
Cheaper Sportage EX Inventory
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-$1,280$32,94990d
Enterprise KiaEnterprise, AL
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Kia of San AngeloSan Angelo, TX
-$1,253$34,84290d
University KiaHuntsville, AL
-$1,249$34,16590d
McDonald KiaSaginaw, MI
-$1,242$35,66739d
Burlington KiaBurlington, NC
-$1,238$35,36111d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04890d
HI Country KiaFarmington, NM
-$1,231$35,32890d
Smart Kia of DavenportDavenport, IA
-$1,223$35,29127d