Negotiation Guide
Opening Offer
$29,912
Fair Price
$31,412
Walk Away Above
$31,849
- • Recent buyers paid ~$643 below MSRP
- • Sitting 89 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$29,057
Est. Invoice$30,025
Holdback (est.)$969
MSRP (Sticker)$32,285
Asking Price$31,490
Markup-$795
Est. Dealer Margin on This Car$2,434
Percentile39% of inventory is priced lower
Days on Lot89 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory79 vehicles
Avg Markup (All Models)-$1,051
Avg Markup (Sportage)-$1,058
% Below MSRP100%
Avg Days to Sell42 days
Avg Sold Markup-$1,161
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,02838d
Kia Country of SavannahSavannah, GA
-$1,280$32,94989d
Enterprise KiaEnterprise, AL
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Kia of San AngeloSan Angelo, TX
-$1,253$34,84289d
University KiaHuntsville, AL
-$1,249$34,16589d
McDonald KiaSaginaw, MI
-$1,242$35,66738d
Burlington KiaBurlington, NC
-$1,238$35,36110d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04889d
HI Country KiaFarmington, NM
-$1,231$35,32889d
Smart Kia of DavenportDavenport, IA
-$1,223$35,29126d