Deal Sheet: 2026 Sportage EX

Sutherlin Kia · Huntington Beach, CA · VIN: 5XYK33DF5TG443954

Negotiation Guide

Opening Offer

$31,296

Fair Price

$32,796

Walk Away Above

$33,228

• Recent buyers paid ~$647 below MSRP
• Sitting 74 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$30,294

Est. Invoice$31,304

Holdback (est.)$1,010

MSRP (Sticker)$33,660

Asking Price$33,064

Markup-$596

Est. Dealer Margin on This Car$2,770

Percentile47% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3723

Avg Markup-$647

Median Markup-$573

Best Deal-$1,211

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$575

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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