Deal Sheet: 2026 Sportage EX

Russell Barnett Kia · Tullahoma, TN · VIN: 5XYK33DF4TG434792

Negotiation Guide

Opening Offer

$31,008

Fair Price

$32,508

Walk Away Above

$32,951

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,056

Est. Invoice$31,057

Holdback (est.)$1,002

MSRP (Sticker)$33,395

Asking Price$32,532

Markup-$863

Est. Dealer Margin on This Car$2,477

Percentile25% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$1,118

Avg Markup (Sportage)-$1,078

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$1,108

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