Deal Sheet: 2026 Sportage EX

Sutherlin Kia · Huntington Beach, CA · VIN: 5XYK33DF4TG413957

Negotiation Guide

Opening Offer

$31,098

Fair Price

$32,598

Walk Away Above

$33,029

• Recent buyers paid ~$647 below MSRP
• Sitting 74 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$30,114

Est. Invoice$31,118

Holdback (est.)$1,004

MSRP (Sticker)$33,460

Asking Price$32,897

Markup-$563

Est. Dealer Margin on This Car$2,783

Percentile59% of inventory is priced lower

Days on Lot74 days

What Others Paid (Last 30 Days)

Cars Sold3723

Avg Markup-$647

Median Markup-$573

Best Deal-$1,211

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory292 vehicles

Avg Markup (All Models)-$839

Avg Markup (Sportage)-$575

% Below MSRP100%

Avg Days to Sellnull days

Avg Sold Markup$0

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