Negotiation Guide
Opening Offer
$30,601
Fair Price
$32,101
Walk Away Above
$32,543
- • Recent buyers paid ~$643 below MSRP
- • Sitting 90 days (avg 52) — extra leverage
Price Breakdown
Est. Dealer Cost$29,687
Est. Invoice$30,676
Holdback (est.)$990
MSRP (Sticker)$32,985
Asking Price$32,117
Markup-$868
Est. Dealer Margin on This Car$2,431
Percentile24% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory160 vehicles
Avg Markup (All Models)-$1,217
Avg Markup (Sportage)-$1,081
% Below MSRP100%
Avg Days to Sell43 days
Avg Sold Markup-$1,272
Cheaper Sportage EX Inventory
Anderson Kia On PerryvilleLoves Park, IL
-$1,281$34,02839d
Kia Country of SavannahSavannah, GA
-$1,280$32,94990d
Enterprise KiaEnterprise, AL
-$1,266$34,36890d
Kia of San AngeloSan Angelo, TX
-$1,253$34,84290d
University KiaHuntsville, AL
-$1,249$34,16590d
McDonald KiaSaginaw, MI
-$1,242$35,66739d
Burlington KiaBurlington, NC
-$1,238$35,36111d
Kia of San AngeloSan Angelo, TX
-$1,237$35,04890d
HI Country KiaFarmington, NM
-$1,231$35,32890d
Smart Kia of DavenportDavenport, IA
-$1,223$35,29127d