Deal Sheet: 2026 Sportage EX

Executive Kia · Wallingford, CT · VIN: 5XYK33DF3TG437649

Negotiation Guide

Opening Offer

$31,469

Fair Price

$32,969

Walk Away Above

$33,415

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,474

Est. Invoice$31,490

Holdback (est.)$1,016

MSRP (Sticker)$33,860

Asking Price$33,280

Markup-$580

Est. Dealer Margin on This Car$2,806

Percentile53% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory464 vehicles

Avg Markup (All Models)-$884

Avg Markup (Sportage)-$708

% Below MSRP51%

Avg Days to Sell52 days

Avg Sold Markup-$887

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