Deal Sheet: 2026 Sportage EX

Kia of Chattanooga · Chattanooga, TN · VIN: 5XYK33DF2TG419997

Negotiation Guide

Opening Offer

$31,390

Fair Price

$32,890

Walk Away Above

$33,335

• Recent buyers paid ~$643 below MSRP
• Sitting 90 days (avg 52) — extra leverage

Price Breakdown

Est. Dealer Cost$30,402

Est. Invoice$31,415

Holdback (est.)$1,013

MSRP (Sticker)$33,780

Asking Price$32,899

Markup-$881

Est. Dealer Margin on This Car$2,497

Percentile21% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold4974

Avg Markup-$643

Median Markup-$576

Best Deal-$1,209

Worst Deal-$314

% Sold Below MSRP100%

Avg Days to Sell52 days

Dealer Profile

Inventory158 vehicles

Avg Markup (All Models)-$925

Avg Markup (Sportage)-$850

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$1,078

Cheaper Sportage EX Inventory

Anderson Kia On PerryvilleLoves Park, IL

-$1,281$34,02839d

Kia Country of SavannahSavannah, GA

-$1,280$32,94990d

Enterprise KiaEnterprise, AL

-$1,266$34,36890d

Kia of San AngeloSan Angelo, TX

-$1,253$34,84290d

University KiaHuntsville, AL

-$1,249$34,16590d

McDonald KiaSaginaw, MI

-$1,242$35,66739d

Burlington KiaBurlington, NC

-$1,238$35,36111d

Kia of San AngeloSan Angelo, TX

-$1,237$35,04890d

HI Country KiaFarmington, NM

-$1,231$35,32890d

Smart Kia of DavenportDavenport, IA

-$1,223$35,29127d