Negotiation Guide
Opening Offer
$31,987
Fair Price
$33,487
Walk Away Above
$33,808
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$30,717
Est. Invoice$31,741
Holdback (est.)$1,024
MSRP (Sticker)$34,130
Asking Price$33,507
Markup-$623
Est. Dealer Margin on This Car$2,790
Percentile45% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory94 vehicles
Avg Markup (All Models)-$830
Avg Markup (Sportage)-$700
% Below MSRP100%
Avg Days to Sell28 days
Avg Sold Markup-$791
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