Negotiation Guide
Opening Offer
$31,142
Fair Price
$32,642
Walk Away Above
$32,963
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$29,957
Est. Invoice$30,955
Holdback (est.)$999
MSRP (Sticker)$33,285
Asking Price$32,904
Markup-$381
Est. Dealer Margin on This Car$2,948
Percentile95% of inventory is priced lower
Days on Lot61 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory305 vehicles
Avg Markup (All Models)-$911
Avg Markup (Sportage)-$671
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$808
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