Negotiation Guide
Opening Offer
$32,097
Fair Price
$33,597
Walk Away Above
$33,918
- • Recent buyers paid ~$643 below MSRP
Price Breakdown
Est. Dealer Cost$30,816
Est. Invoice$31,843
Holdback (est.)$1,027
MSRP (Sticker)$34,240
Asking Price$33,679
Markup-$561
Est. Dealer Margin on This Car$2,863
Percentile60% of inventory is priced lower
Days on Lot53 days
What Others Paid (Last 30 Days)
Cars Sold4974
Avg Markup-$643
Median Markup-$576
Best Deal-$1,209
Worst Deal-$314
% Sold Below MSRP100%
Avg Days to Sell52 days
Dealer Profile
Inventory145 vehicles
Avg Markup (All Models)-$607
Avg Markup (Sportage)-$532
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$628
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