Negotiation Guide
Opening Offer
$31,696
Fair Price
$33,196
Walk Away Above
$33,498
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$30,420
Est. Invoice$31,434
Holdback (est.)$1,014
MSRP (Sticker)$33,800
Asking Price$33,206
Markup-$594
Est. Dealer Margin on This Car$2,786
Percentile45% of inventory is priced lower
Days on Lot27 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory402 vehicles
Avg Markup (All Models)-$848
Avg Markup (Sportage)-$601
% Below MSRP58%
Avg Days to Sell48 days
Avg Sold Markup-$903
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