Negotiation Guide
Opening Offer
$31,001
Fair Price
$32,501
Walk Away Above
$32,803
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$29,795
Est. Invoice$30,788
Holdback (est.)$993
MSRP (Sticker)$33,105
Asking Price$32,574
Markup-$531
Est. Dealer Margin on This Car$2,780
Percentile58% of inventory is priced lower
Days on Lot16 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$732
Avg Markup (Sportage)-$654
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$774
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