Negotiation Guide
Opening Offer
$31,716
Fair Price
$33,216
Walk Away Above
$33,518
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$30,438
Est. Invoice$31,453
Holdback (est.)$1,015
MSRP (Sticker)$33,820
Asking Price$33,222
Markup-$598
Est. Dealer Margin on This Car$2,784
Percentile45% of inventory is priced lower
Days on Lot11 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$705
Avg Markup (Sportage)-$593
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$744
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