Deal Sheet: 2026 Sportage LX

Kia of Wilmington · Wilmington, DE · VIN: 5XYK2CDF7TG442193

Negotiation Guide

Opening Offer

$31,076

Fair Price

$32,576

Walk Away Above

$33,018

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$30,114

Est. Invoice$31,118

Holdback (est.)$1,004

MSRP (Sticker)$33,460

Asking Price$32,872

Markup-$588

Est. Dealer Margin on This Car$2,758

Percentile46% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory392 vehicles

Avg Markup (All Models)-$926

Avg Markup (Sportage)-$645

% Below MSRP27%

Avg Days to Sell55 days

Avg Sold Markup-$942

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