Negotiation Guide
Opening Offer
$31,111
Fair Price
$32,611
Walk Away Above
$32,913
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$29,894
Est. Invoice$30,890
Holdback (est.)$996
MSRP (Sticker)$33,215
Asking Price$32,667
Markup-$548
Est. Dealer Margin on This Car$2,774
Percentile52% of inventory is priced lower
Days on Lot51 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory189 vehicles
Avg Markup (All Models)-$732
Avg Markup (Sportage)-$654
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$774
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