Negotiation Guide
Opening Offer
$31,091
Fair Price
$32,591
Walk Away Above
$32,893
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$29,876
Est. Invoice$30,871
Holdback (est.)$996
MSRP (Sticker)$33,195
Asking Price$32,601
Markup-$594
Est. Dealer Margin on This Car$2,726
Percentile45% of inventory is priced lower
Days on Lot20 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory124 vehicles
Avg Markup (All Models)-$752
Avg Markup (Sportage)-$611
% Below MSRP100%
Avg Days to Sell37 days
Avg Sold Markup-$716
Cheaper Sportage LX Inventory
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Santa Fe KiaSanta Fe, NM
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