Negotiation Guide
Opening Offer
$30,981
Fair Price
$32,481
Walk Away Above
$32,783
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$29,777
Est. Invoice$30,769
Holdback (est.)$993
MSRP (Sticker)$33,085
Asking Price$32,558
Markup-$527
Est. Dealer Margin on This Car$2,782
Percentile61% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory99 vehicles
Avg Markup (All Models)-$872
Avg Markup (Sportage)-$741
% Below MSRP100%
Avg Days to Sell32 days
Avg Sold Markup-$807
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