Negotiation Guide
Opening Offer
$30,181
Fair Price
$31,681
Walk Away Above
$31,983
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$29,057
Est. Invoice$30,025
Holdback (est.)$969
MSRP (Sticker)$32,285
Asking Price$31,790
Markup-$495
Est. Dealer Margin on This Car$2,734
Percentile74% of inventory is priced lower
Days on Lot69 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory53 vehicles
Avg Markup (All Models)-$725
Avg Markup (Sportage)-$614
% Below MSRP100%
Avg Days to Sell44 days
Avg Sold Markup-$746
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