Deal Sheet: 2026 Sportage LX

Selbyville Holly Kia · Selbyville, DE · VIN: 5XYK2CDF2TG408016

Negotiation Guide

Opening Offer

$30,620

Fair Price

$32,120

Walk Away Above

$32,560

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$29,700

Est. Invoice$30,690

Holdback (est.)$990

MSRP (Sticker)$33,000

Asking Price$32,302

Markup-$698

Est. Dealer Margin on This Car$2,602

Percentile43% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory180 vehicles

Avg Markup (All Models)-$1,197

Avg Markup (Sportage)-$944

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,102

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