Deal Sheet: 2026 Sportage LX

Kia of Key West · Key West, FL · VIN: 5XYK23DF7TG446017

Negotiation Guide

Opening Offer

$28,232

Fair Price

$29,732

Walk Away Above

$30,146

• Recent buyers paid ~$604 below MSRP
• Sitting 85 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$27,504

Est. Invoice$28,421

Holdback (est.)$917

MSRP (Sticker)$30,560

Asking Price$29,797

Markup-$763

Est. Dealer Margin on This Car$2,293

Percentile37% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory81 vehicles

Avg Markup (All Models)-$1,144

Avg Markup (Sportage)-$881

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$924

Cheaper Sportage LX Inventory

Evans KiaEvans, GA

-$1,202$32,25741d

Taylor Kia ToledoToledo, OH

-$1,157$31,74237d

Eide Kia MandanMandan, ND

-$1,155$33,02590d

Billion KiaSioux Falls, SD

-$1,155$33,02590d

Performance KiaMoosic, PA

-$1,120$31,28916d

Kia of San AngeloSan Angelo, TX

-$1,113$31,34290d

Taylor Kia ToledoToledo, OH

-$1,097$31,45725d

Napleton Northlake KiaPalm Beach Gardens, FL

-$1,091$32,71490d

Kia of San AngeloSan Angelo, TX

-$1,079$31,17690d

Santa Fe KiaSanta Fe, NM

-$1,077$32,60390d