Negotiation Guide
Opening Offer
$29,751
Fair Price
$31,251
Walk Away Above
$31,553
- • Recent buyers paid ~$604 below MSRP
Price Breakdown
Est. Dealer Cost$28,670
Est. Invoice$29,625
Holdback (est.)$956
MSRP (Sticker)$31,855
Asking Price$31,263
Markup-$592
Est. Dealer Margin on This Car$2,594
Percentile46% of inventory is priced lower
Days on Lot39 days
What Others Paid (Last 30 Days)
Cars Sold1523
Avg Markup-$604
Median Markup-$531
Best Deal-$1,102
Worst Deal-$295
% Sold Below MSRP100%
Avg Days to Sell49 days
Dealer Profile
Inventory119 vehicles
Avg Markup (All Models)-$764
Avg Markup (Sportage)-$558
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$739
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