Deal Sheet: 2026 Sportage LX

Kia of Rainbow City · Rainbow City, AL · VIN: 5XYK23DF5TG440295

Negotiation Guide

Opening Offer

$29,212

Fair Price

$30,712

Walk Away Above

$31,146

• Recent buyers paid ~$604 below MSRP
• Sitting 90 days (avg 49) — extra leverage

Price Breakdown

Est. Dealer Cost$28,422

Est. Invoice$29,369

Holdback (est.)$947

MSRP (Sticker)$31,580

Asking Price$30,788

Markup-$792

Est. Dealer Margin on This Car$2,366

Percentile30% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1523

Avg Markup-$604

Median Markup-$531

Best Deal-$1,102

Worst Deal-$295

% Sold Below MSRP100%

Avg Days to Sell49 days

Dealer Profile

Inventory167 vehicles

Avg Markup (All Models)-$1,052

Avg Markup (Sportage)-$997

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,020

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